![](https://freight.cargo.site/t/original/i/9a6368f145f1cb7354f6982bec3ad2f3acf20bd563e21ab40ce451c5e97727e5/export_upload1.png)
CRUEL WORLD
Taking inspiration from postmodern typography, Cruel World is a modern interpretation of the new wave music scene by deconstructing type and image. Just as new wave music broke away from the blues and rock & roll sounds of the 60s-70s, the Cruel World logo and brand identity encapsulates the quirky and colorful range of music style at the time.
Role: Concept, Graphic Design, Motion Graphics, UI/UX
Team: Domenica Cevallos, Lena Forman, Monica Magsanoc
Role: Concept, Graphic Design, Motion Graphics, UI/UX
Team: Domenica Cevallos, Lena Forman, Monica Magsanoc
![](https://freight.cargo.site/t/original/i/3e9386d862e2970bea4ef5f3fc11e2382d8174ac21bea127c1ab93553c42f554/export_upload1-02.png)
![](https://freight.cargo.site/t/original/i/8fedfb2f48f346d5739a7830ea3e70dbd7a49eb8a74512ac9e1189c3018995c1/billboard43_1.001.png)
![](https://freight.cargo.site/t/original/i/27fd3dd820109995f5e91de02c798aa84521b506ef4ebe01170c805747f24875/street43_2.001.png)
![](https://freight.cargo.site/t/original/i/343a8d59428729741bdbbc324354d28fc03c07f1f89cfe20a18689c75fcaaa13/mobilegroup2.png)
![](https://freight.cargo.site/t/original/i/1a19c1d36e845408eb51bfa94fb4f72e6a662aab1894bceec6d9c580f4d3a31c/tshirt4.png)
![](https://freight.cargo.site/t/original/i/4b4801ca90dec834b16a35dc47204782d8a1365067a60348873e1b5c8b40fef4/logo_960x1080_1.gif)
![](https://freight.cargo.site/t/original/i/60e92aa1ae6de0fc734a98ed3e26c01964510b9ac639fe85d594753c9f622494/poster1.001.png)