CRUEL WORLD
BRAND IDENTITYTaking inspiration from postmodern typography, Cruel World is a modern interpretation of the new wave music scene by deconstructing type and image. Just as new wave music broke away from the blues and rock & roll sounds of the 60s-70s, the Cruel World logo and brand identity encapsulates the quirky and colorful range of music style at the time.
LOGO, IMAGE TREATMENT, & SYSTEM
MERCH & DIGITAL EXPERIENCE