Taking inspiration from postmodern typography, Cruel World is a modern interpretation of the new wave music scene by deconstructing type and image. Just as new wave music broke away from the blues and rock & roll sounds of the 60s-70s, the Cruel World logo and brand identity encapsulates the quirky and colorful range of music style at the time.

Role: Concept, Logo, Motion, UI/UX

Team: Domenica Cevallos, Lena Forman, Monica Magsanoc