
CRUEL WORLD
BRANDINGA typographic design system created in collaboration to promote the music festival Cruel World.

NOSTALGIC FUSION
PRODUCT & BRANDINGA project that investigates and shares Hong Kong’s multi-cultural past by tracing the evolution of its food.

ALPHABET SOUP
ANIMATION PRACTICESConveying character and emotion through gesture, timing and sound using cutout animation.

TASTE FULL
UI/UXA mobile application is designed in collaboration to rethink the shopping experience of ethnic foods.

TOY PACKAGING
PACKAGING GRAPHICSThe wooden sandwich toy is redesigned to eliminate excess plastic and incorpate the packaging into the play.

Stop the Impulse
BRAND IDENTITYA multi-part persuasive visual system on impulse buying is designed to inform an audience and incite action.