JAPAN FES
BRAND IDENTITYJapan Fes is one of the only large-scale Japanese food event organizers based in New York City. It has become a New York foodie favorite in a city saturated with food festivals. By highlighting the vibrant and colorful aspects of both Japan and New York City, the new brand identity serves to bridge those who come from the two different cultures. Japan Fes is not only a way to celebrate Japanese culture here in NYC but also to introduce the culture and its traditions to many who are unfamilar with them through the shared experience of food, music, and art.
SYSTEM & ASSETS
The wide range of application demonstrates the brand system from business cards, posters, packaging, to the digital experience.
The wide range of application demonstrates the brand system from business cards, posters, packaging, to the digital experience.
DESIGN SYSTEM