As one of the largest outpatient medical imaging providers in the U.S., SimonMed was uniquely positioned for a shifting healthcare landscape. The opportunity was to evolve the brand in a way that honored decades of clinical innovation while embracing a more consumer-driven future. Through a comprehensive branding process, we repositioned SimonMed as a leader in healthtech and longevity. This transformation was brought to life by creating a visual identity that bridges clinical precision with lifestyle warmth, and by designing a digital experience that is intuitive, scalable, and conversion-focused. Together, these elements culminated in a brand promise full of clarity, care, and possibility: "More life for living."

Role: Graphic Design, Motion Design
Team: Brandpie