PACKAGING GRAPHICS
LABEL REDESIGN
The label redesign for Camille Rose’s cleansing milk series for hair reflects the brand’s practice in vegan and gourmet-inspired natural ingredients.
FINAL PRODUCT
Each of the cleansing milk’s labels in the series is redesigned.
Each of the cleansing milk’s labels in the series is redesigned.
BEFORE & AFTER
MOODBOARD
A look at competitors, case studies, and inspirations.
Client’s Brief:
The redesign of Camille Rose’s cleansing milk series’ labels should emphasize that it is pure and ingredient driven. It is suitable for all hair types texture wise, and each version benefits the hair differently. The label’s graphics and typography should be clear, elegant, and beautiful. The cleansing milk series competes on the shelf with other well-known products such as Shea Moisture and Carol’s Daughter which all boast its natural ingredients and are suitable for all hair type.
Design Rationale:
The illustrations and patterns associated with the bottle’s label redesign bring information and grab attention. The muted color palette provides more contrast against the bottle’s white color, is reminiscent of natural ingredients, and stands out on the shelf. The smaller logo and new typographic choices provide a label that balances sophisticated and homemade qualities.
A look at competitors, case studies, and inspirations.
Client’s Brief:
The redesign of Camille Rose’s cleansing milk series’ labels should emphasize that it is pure and ingredient driven. It is suitable for all hair types texture wise, and each version benefits the hair differently. The label’s graphics and typography should be clear, elegant, and beautiful. The cleansing milk series competes on the shelf with other well-known products such as Shea Moisture and Carol’s Daughter which all boast its natural ingredients and are suitable for all hair type.
Design Rationale:
The illustrations and patterns associated with the bottle’s label redesign bring information and grab attention. The muted color palette provides more contrast against the bottle’s white color, is reminiscent of natural ingredients, and stands out on the shelf. The smaller logo and new typographic choices provide a label that balances sophisticated and homemade qualities.
INITIAL SKETCHES
Looking at the possibilities of illustration, photo, texture, and pattern to determine the best fit for the cleansing milk series. Simplification of the logo maintains the iconic silhouette of the brand.
Looking at the possibilities of illustration, photo, texture, and pattern to determine the best fit for the cleansing milk series. Simplification of the logo maintains the iconic silhouette of the brand.
BEFORE & AFTER LOGO
FINAL CHOICE
The combination of a solid colored background and illustration emphasizes each bottle’s unique flower choice and purpose. Change from “cleansing milk” to “hair cleansing milk” in the title and additional description resolves the confusion to what the product is for 1) due to the association of cleansing milk to facial products 2) it is the first of its kind as a hair cleansing milk 3) lastly, the small size of the bottle.
The combination of a solid colored background and illustration emphasizes each bottle’s unique flower choice and purpose. Change from “cleansing milk” to “hair cleansing milk” in the title and additional description resolves the confusion to what the product is for 1) due to the association of cleansing milk to facial products 2) it is the first of its kind as a hair cleansing milk 3) lastly, the small size of the bottle.
VOILA!
The front and back of the label redesign prototype is shown together in this digital rendering.
The front and back of the label redesign prototype is shown together in this digital rendering.