STOP THE IMPULSE

BRAND IDENTITY


A multi-part persuasive visual system on impulse buying is designed to inform an audience and incite action. It serves to unpack the traditional notion of what an identity design system is and how it functions. Five components existing in five different surfaces and/or platforms are included. They are interactive billboards, business cards, coupon book and flyers, a plugin for web, and lastly an animated gif that encapsulates the language and message of the system. In addition, a manual, or style guide, is created so that others may use, replicate, or expand on the system.










FOLDER SYSTEM

The folder structure system presents the information in a condensed yet accessible format so that it may reach a larger and/or target audience.




TONE & LANGUAGE
The animated gif of the tag “WANT” encapsulates the message of our need to buy and serves as the underlying word and tone for the project









WHAT’S INSIDE?

The folder itself contains a written creative brief that introduces the goal of the project on the left hand side. The right consists of a brochure of billboard mockups that demonstrate the system working on a big scale, a coupon book and flyers, voucher cards, and lastly a style guide.











BROCHURE 

In order to maintain a cohesive system, a series of other physical form-making are used to showcase the identity system in different areas/surfaces. A brochure opens up to exhibit the use of interactive ads in both outdoor and indoor spaces. Separated into three parts, the copy introduces what the interactive ads do, how they achieve the goal of inciting action, and inspiration behind design choices.












FLYERS & COUPON BOOKS

Other printed materials include a coupon flyer and coupon book that follows the above format. 







CARDS

Gift vouchers in the form of business cards take on a similar nonsensical approach that pokes fun at sale tactics. The easily duplicable forms allow for quick and mass distribution.





WEB PLUGIN

The web plugin—STOP—acts to “physically” prevent buyers in making purchases through tricky and humorous ways. Developed with Adobe XD, the mock-up demonstrates the plugin’s abilities and personality when navigating the Sephora web page for example.





MOCKUP

A mock-up of the plugin on laptop screens and samples of sequential layouts.





STYLE GUIDE

Lastly, the manual for the system includes details for the color palette, typefaces, application examples, language, grid, and assets as well as an overview of methods, mediums and distribution.




SAMPLE SPREAD LAYOUT





ACCORDIAN FORMAT