TOY PACKAGING
PACKAGING GRAPHICSMelissa and Doug’s wooden sandwich toy is redesigned to eliminate excess plastic packaging and to also create a reusable form related to the nature of the toy itself.
REDESIGNED PACKAGING
BEFORE & AFTER
Client’s Brief:
Melissa and Doug focuses on imaginative play that mimics real life, via wooden vehicles and play-food sets. The redesign of the packaging should emphasize on the company’s philosophy of open-ended play — that is, minimally structured free time without rules or goals and reduce excess/plastic packaging.
The existing packaging currently uses two layers of vacuumed formed plastic molds that sandwiches the toy pieces in addition to a plastic wrap around the entire box.
Design Rationale:
The redesigned structure not only allows for easy storage but also incorporates the packaging itself into the playing. Additional components such as a lid, dividers, manual, and ingredient menu all facilitate open play.
Client’s Brief:
Melissa and Doug focuses on imaginative play that mimics real life, via wooden vehicles and play-food sets. The redesign of the packaging should emphasize on the company’s philosophy of open-ended play — that is, minimally structured free time without rules or goals and reduce excess/plastic packaging.
The existing packaging currently uses two layers of vacuumed formed plastic molds that sandwiches the toy pieces in addition to a plastic wrap around the entire box.
Design Rationale:
The redesigned structure not only allows for easy storage but also incorporates the packaging itself into the playing. Additional components such as a lid, dividers, manual, and ingredient menu all facilitate open play.
MOODBOARD RESEARCH & PROCESS
A look at competitors, case studies, and prototyping.
A look at competitors, case studies, and prototyping.
VISUAL ASSETS & ADDITIONAL COMPONENTS
Utilizing the existing packaging’s checkered pattern inside the tray, illustrations and additional components inspired by 50’s diners are created such as a interior background set, menu, and cutting board as a tray cover.
Utilizing the existing packaging’s checkered pattern inside the tray, illustrations and additional components inspired by 50’s diners are created such as a interior background set, menu, and cutting board as a tray cover.
HOW THE PACKAGING OPENS